CX

Editor’s Question: How does your company ensure excellent customer...

Good customer service means consumers will return again and again. Just one bad experience can put customers off for life, and they end up telling others not to buy anything or do business with that particular...

Is this the end of customer loyalty?

Over half (56%) of Brits have switched from a favourite brand they were loyal to due to increased inflation and the cost of living crisis, while one in five shoppers (19%) agree...

Customer experience trends to look out for in 2023

The continued growth in online shopping means brands are more under pressure than ever to provide sleek digital experiences. So, what should companies look to improve and invest in with regards to customer experience...

Cisco’s customer journey 

Zarina Pasalic, Director of Digital Customer and Partner Experience EMEA at Cisco, speaks to us about optimising the customer journey, streamlining the digital experience and bringing diversity into the...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite...

Securing customer loyalty with email and data

Guy Hanson, VP of Customer Engagement at Validity, speaks to Intelligent CXO about the importance of email channels and effective data management. He also tells us about how marketers must combine these elements to...

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