Every day we all use a variety of media and everyone will have their preferred form, whether it be browsing the web, watching TV or flicking through a newspaper. Online videos have undoubtedly increased exponentially in popularity over the last few years, especially livestreaming. Bigo Live, a...

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an emotional connection with customers. Paula Thomas, Founder and CEO of podcast,...

A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be welcomed into their customers’ inner circle – they’ve got to...

As businesses across the world engage in the ‘battle of the eyeballs’ to win more customers, research conducted by a leading digital marketing agency has revealed that some companies are paying as little as 76p to get more clicks onto their website. The popularity of Pay-Per-Click...

Sean Keane, Director of Business Consulting at Davies explains how using ‘Clarity by Davies’ to develop a ‘digital twin’ of operations has helped accelerate business transformation. This has not only been beneficial for Davies’ clients but also for its own global...

Dean Baker, Industry Team Lead: BFSI Southern & East Africa at Infobip, explains below how financial institutions in South Africa are redefining customer experience. While digital banking has gained widespread popularity in South Africa due to its convenience, some customers still demand...

The UK’s biggest brands are turning to Artificial Intelligence (AI) to develop better customer and colleague experiences, according to KPMG’s latest Customer Experience Excellence Report. The global study, which asked over 13,000 UK consumers for their views on 376 brands in this...

State-of-the-art music and entertainment venue, MSG Sphere, is the world’s largest spherical structure at 366 feet tall and 516 feet wide – tall enough to fit the Statue of Liberty inside. Now open to the public, the entrance atrium area showcases HYPERVSN’s largest-ever 30 x...

A recent survey conducted by Stellar Global, a leading innovator in virtual retail experiences, has shed light on the increasing significance of video chat in enhancing the way consumers engage with online commerce.  The survey addressed a range of topics related to online shopping and the...

Brands may have ‘over-corrected’ in their efforts to meet consumer demand for functional efficiency, according to Twilio’s Relationship Economy Report 2023. In fact, the research revealed that just 27% of European consumers are regularly made to feel special by brands. This...