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Customer Experience

Ensuring diversity, equity and inclusion in the office

A new study conducted by United Minds, in partnership with Weber Shandwick and KRC Research, detailed the evolving role of Chief Diversity Officers and corporate diversity, equity and inclusion (DE&I) leaders over the past two years, notably featuring an increase in resources,...


Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...


Spotlight Series – Colin Watkins, Country Manager for UK and France, and Director of Marketing at Duolingo


Salesforce fuels the future of commerce with new innovations and partnerships

Salesforce, a global leader in CRM, has announced a series of new innovations and partnerships to power the  future of commerce, enabling companies to modernize their systems, develop more flexible digital strategies and connect with their customers wherever they are.  ...


SEEK Asia to empower job seekers after ‘Great Resignation’

SEEK Asia has launched its new omnichannel marketing campaign, aimed at getting job seekers, especially first jobbers, to work.   This comes after the pandemic caused unemployment rates to skyrocket to an  estimated 81 million in Asia, with many still unable to secure a...


FLUME: A marketing evolution

Sarah Bentley, Managing Director, FLUME Marketing and Amy Poole, Director, FLUME Marketing provide insight into FLUME, the importance of a marketing strategy and the latest trends.  It’s important to have an integrated approach to a marketing strategy, combining and...


App offers employers a self-care resource for working parents

Mindful Mamas, a maternal wellness company that launched its mindfulness app in 2020, has announced that the app is now available for employers to offer as an employee benefit. In 2020, 9.8 million working mothers reported feeling burnout, proving the importance of nurturing...


Employee wellness trends for 2022

To better understand the future of employee well-being in a post-COVID-19 world, particularly the renewed focus on a holistic approach, Wellable Labs conducted its annual Employee Wellness Industry Trends Report.   The report, compiled after surveying companies trusted advisors,...


Canadian defined benefit pension plans’ financial health improves in 2021

Aon, a leading global professional services firm, has announced that the aggregate funded ratio for Canadian pension plans in the S&P/TSX Composite Index increased from 89.4% to 97.2% during the past 12 months, according to the Aon Pension Risk Tracker.  The Aon...


Digital customer experience transformation boosts European outsourcing industry

Personalisation, 24/7 availability and support through digital channels should enable most brands to keep up with changes in customer behaviour.   According to Frost & Sullivan, the European outsourcing industry’s focus on improving the conversational customer experience...


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