Social Platforms

Majority of Britons know little about data centres, despite depending on them t...

Almost nine in ten people in the UK say they know little or nothing about data centres – even though these facilities underpin services ranging from online banking and the NHS to streaming, social media a...

Urgent need for cultural complexity to be built into AI design, new research...

Researchers are calling for a new vision for Artificial Intelligence (AI) design – one that recognises and embeds cultural complexity into the technology’s foundations. The approach aims to address the challenges posed by ...

Why digital visibility is make-or-break for businesses in the UAE

Without a digital presence, UAE companies will struggle to make an impact. Anastasiya Golovatenko, Account Director at Sherpa Communications, argues that digital visibility is no longer a luxury – it’s a necessity for tod...

A quarter of Gen Z now pays for social media

In a surprising twist to the once-free world of social media, nearly a quarter (23%) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double t...

Turning transactions into experiences

Paysafe has been making payments happen for more than 25 years. It has around 3,200 employees and five office hubs across three continents. The focus at Paysafe is to turn transactions into experiences. Bob Legters,...

The end of platform dependence: Why advertisers must diversify now

US President Donald Trump has threatened to ban TikTok in the US, unless the Chinese-owned company sells its US operation. At the start of April, Trump granted TikTok a second 75-day extension to close a deal to keep...

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