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Majority of advertisers blast ‘ridiculous’ reliance upon paper, says research

Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this has on the environment, according to new research from content services...


Make way for multichannel: research heralds an end to email-only outreach

Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for email-only outreach occurred in 2023 vs 2022. This corresponded to an increase...


Celebrating gender equality and removing barriers for women in the legal field

Litera offers marketing and business development solutions purpose-built for law firms. The American company is the result of more than 25 years of experience delivering innovative document technology solutions to thousands of legal, corporate and life sciences organisations across the globe....


Significant growth in digital marketing skills carries the IT, technology and telecoms industry

2023 has been a year filled with unprecedented challenges affecting every industry, including IT, technology and telecoms, with the cost of living crisis remaining a prominent concern. Businesses across the sector have come to recognise the pivotal role of marketing in communicating reassurance...


Almost two-thirds of marketers still lack a clear plan for cookieless personalisation

Despite Google’s announcement that it will begin phasing out support for third party cookies in Chrome, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to...


Utilities businesses revealed to have the best performing websites

The utilities sector has been crowned the industry with the best website performance last year, research shows. Out of all those featured on the FTSE 100 and 250 indexes, utilities came out top in a major change to findings from last year. Zengenti, creators of CMS, Contensis, rolled out its...


Over half of Brits believe broadband providers profit from baffling jargon

Two-thirds of Brits (63%) find the language used by broadband providers baffling, according to a new report by comparison site Broadband Genie. UK broadband customers were presented with a range of terms used by providers on their websites, in contracts and in their advertising and asked if they...


Poor profitability tracking in retail marketing risks the financial stability of brands

Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the financial stability of retailers in a challenging economic environment. These...


Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with strategy first will always be the most effective way to meet the audience’s...


Almost half of marketers invest in experimentation to drive revenue during economic downturn

Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research from Optimizely, a leading digital experience platform provider, which reveals...


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