AppsFlyer, a global leader in marketing measurement, attribution and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend...
Amdocs, a leading provider of software and services to communications and media companies, has released a global study, Rethinking Brand and Customer Experience in the Agentic Era, commissioned by Amdocs in...
Many consumers believe they are scoring a great deal during Black Friday, Cyber Monday or other major shopping events – but are they? A new study from Oxylabs, a leading provider of web intelligence solutions, reveals t...
The norm for the enterprise space is to sign up clients for a 12-month deal. But what if you want to ensure your clients stick around longer? Sascha Ploebst, SVP of Sales at Storyblok, explores how vendors can get...
C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools...
Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget....
A Lynchpin Media Brand