Over eight in ten (86%) British retail brands believe social commerce is democratising the retail landscape, levelling the playing field by allowing mid-market businesses to compete against enterprise level companies...
Marketing strategy is undergoing a transformation as long-term planning gives way to a more agile, brand-led approach. In this article, Rebekah Lee, Group Marketing Director at Morson Group, discusses why the concept of...
CPG and retail businesses lack the means to enhance first-party data accuracy and consistency in post-cookie world. A survey of 100 senior marketers in the UK’s consumer packaged goods (CPG) and retail sectors reveals t...
Harrods, a leading luxury department store, has appointed Incubeta to manage its global digital marketing account following a competitive pitch. The strategic partnership will focus on accelerating digital growth...
Kantar is a leading data and analytics consultancy that helps advertisers, publishers and retailers make informed decisions through consumer insights. Its Marketing Trends 2025report provides a comprehensive look at...
Mobile apps add so much to a sports fan’s enjoyment of the game, whether they are at home or in the stadium. Steve Tan, Vice President and General Manager EMEA/APAC at Airship, outlines how sports marketers can make t...
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