Sales & Marketing

Sales incentives misaligned with what drives performance, EMEA study finds

New research from BI WORLDWIDE reveals a persistent gap between what sales teams say motivates them and what drives performance, raising questions about how incentive programmes are designed. The study,...

New research finds AI is now foundational to modern marketing 

NetApp, an Intelligent Data Infrastructure company, announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18...

‘Intelligence gap’ revealed as many enterprises fail to act on real-time con...

Despite unprecedented access to real-time consumer data, most enterprises are still making decisions at yesterday’s speed. Social intelligence is the key to closing that gap, enabling organisations to capture signals, i...

Amazon becomes fastest growing online advertising platform in Australia

Amazon is the fastest-growing online advertising platform for brands in Australia, with local advertising revenue rising 62% year-on-year in 2025, significantly outpacing TikTok (47.8%) and well ahead of mature...

What can B2B marketing teams learn from Aldi and Ryanair’s social media a...

Mention Aldi’s social media posts to most people and they will be quick to comment on the humour and cheeky style used in their updates. They stand out from the crowd due to their tongue-in-cheek comments and ability to h...

eDesk data reveals US dominates 60% of the global St Patrick’s Day e-com...

eDesk, a leading AI helpdesk for e-commerce sellers, has released new data showing the United States as the dominant force in the St Patrick’s Day market. The United States accounts for nearly 60% of global s...

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