Sales & Marketing

How business leaders are solving new shipping and delivery demands

Next day delivery was once seen as an expensive optional extra, but not so much anymore with many customers choosing this efficient and cost-effective option. Customers’ demands have changed since the pandemic,...

Powerful trends in Generative AI transforming data-driven insights for...

Ethan Lewis, CTO at Kochava, discusses below how the use of Gen AI allows for marketers to transform their strategies: The intersection of AI and digital advertising to create truly engaging experiences across global...

Shaping the future of global marketing with AI-powered personalisation

Epsilon is a global advertising and marketing technology company positioned at the centre of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first party data to activate...

Return to sender? Only if it’s convenient

Commerce protection provider, Signifyd, unveiled its latest data on European consumer return trends, revealing a crucial consideration for retailers in today’s evolving economic landscape. The research,...

Post-purchase – the new marketing channel

One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...

Only one in ten marketers is using AI for personalisation

Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading...

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