Sales & Marketing

Over half of Brits believe broadband providers profit from baffling jargon

Two-thirds of Brits (63%) find the language used by broadband providers baffling, according to a new report by comparison site Broadband Genie. UK broadband customers were presented with a range of terms used by...

Poor profitability tracking in retail marketing risks the financial stability...

Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the...

Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...

Almost half of marketers invest in experimentation to drive revenue during...

Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research...

Top five reasons for you to start livestreaming

Every day we all use a variety of media and everyone will have their preferred form, whether it be browsing the web, watching TV or flicking through a newspaper. Online videos have undoubtedly increased exponentially...

Want to build brand loyalty? Share your voice

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an...

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