Business Strategy

How Hootsuite is navigating the wild world of social 

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy...

Positive attitudes emerge towards entrepreneurship in Egypt’s...

A ground-breaking study conducted by QNET and Nielsen IQ has found that most Egyptians hold favourable attitudes toward entrepreneurship in the post-pandemic economy. Most also believe the direct selling model...

Learning to cope with the modern workplace and anticipate future...

After clocking up more than half a century of benefiting from technological progress, Mark Bowen, Editorial Director of Lynchpin Media and Editor of Intelligent CIO North America, considers recent advancements in the...

Women can balance family and a professional life  

Women can balance a family and a career; it’s just knowing how. Cathy Mauzaize, Vice President, EMEA South, ServiceNow, draws on her own experiences as a high-power executive and mother of four, with tips for...

GITEX GLOBAL 2022: Believe the hype – it’s here

Welcome to GITEX GLOBAL. As the year started with the global tech rout, on-going inflationary concerns and the recent rebound, yet the tech industry is teeming with great optimism and opportunities at GITEX GLOBAL, as...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite...

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