Blakemore Retail leverages store digitalisation and in-store data with VusionGroup

Blakemore Retail leverages store digitalisation and in-store data with VusionGroup

VusionGroup has announced that A.F. Blakemore & Son, one of the UK’s largest convenience retailers, is going to deploy 130 additional stores with VusionGroup solutions in 2024, after an initial successful roll-out phase of 43 locations.

As part of its innovation roadmap, Blakemore Retail is deploying the VusionCloud platform in all its locations, as well as Pulse In-Store Analytics, part of Memory’s Retail Intelligence offering which monitors stores’ trading performance. Over 570,000 4-Colour Electronic Shelf Labels (ESLs) will also be deployed, making Blakemore Retail the first UK retailer to roll out this technology at scale in the country.

“The integration of 4-colour ESLs and the powerful VusionCloud Platform revolutionised the way we manage and display prices and promotions. It’s a transformative step in elevating our customer experience, optimising our operations and delivering on our commitment to innovation and excellence,” said Matt Teague, Managing Director, Blakemore Retail.

More and more retailers are turning towards digital technologies to enhance their operational efficiency, reduce cost and provide a better experience to shoppers. As such, Blakemore Retail selected VusionGroup to optimise labour and streamline operations. VusionGroup has also been selected for its service capabilities as the Group is delivering a turnkey service for Blakemore Retail by overseeing full store installations, providing an easy, seamless and efficient transition for the retailer.

With more than 4,300 employees, £750 million in turnover and 253 SPAR stores across England and Wales, Blakemore Retail is the largest family-owned convenience store operator in the UK.

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