Wildfarmed and M&S build on relationship as regenerative flour is used in product range

Wildfarmed and M&S build on relationship as regenerative flour is used in product range

Wildfarmed, a pioneering regenerative farming and food company, continues to grow its relationship with UK national retailer, M&S, with an inclusion in its top performing in-store bakery range.

Wildfarmed Regenerative Flour is now included in the M&S Collection Sourdough range, consisting of a white sourdough, seeded sourdough, signature sourdough and sourdough baguette. Already selling over 75,000 loaves per week, the freshly baked range is available at over 500 M&S stores across the UK. The Wildfarmed inclusion now helps more Brits to choose food that is better for you and the planet.

Wildfarmed wheat is grown in line with the Wildfarmed Regenerative Standards, the UK’s first third party audited protocols for arable farmers, created to guarantee the gold standard of regenerative agriculture. Wildfarmed wheat is grown without the use of pesticides, herbicides or fungicides and grown alongside companion and cover crops, restoring biodiversity, soil and ecosystem health. Farmers who switch to Wildfarmed are provided with a proven, commercial roadmap that prioritises food security and nutritional quality while restoring their soils, ensuring flexibility for growers and genuinely regenerative outcomes for customers, allowing them to become part of the solution to the world’s most complex problem: climate change and nature loss.

M&S first launched Plan A in 2007, which was pioneering in its approach to sustainability. Now, this way of thinking about environmental, ethical trade, animal welfare and healthier foods is a core part of how the company sources and makes its products and how it runs its business. 

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