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Why immersive customer experience gives superpowers to your consumers  

Simple, convenient and visually attractive were the ideal CX, but this has become the expected norm. Now CX leaders need to create immersive customer experiences and produce positive emotional outcomes. Alex Smith-Bingham, Group Offer Lead for Customer Experience at Capgemini, tells us...


How effective cybersecurity can provide the basis for growth

Bruno Telles, COO of BugHunt and security expert, provides tips for companies to deal with the main cyberthreats predicted for the second half of the year. The war between Russia and Ukraine has been happening through military action and missile fire, but it also takes place through another...


Why low-code is relevant for the enterprise of the future

As organisations across the globe ramp up digital initiatives, they require tools and technologies which can ensure a seamless experience. Low-code is one such platform. Sudhama Vemuri, Director, Mendix Channel Sales at Siemens India, tells us how low-code enables organisations to rapidly build...


What is Generation Novel? 

As the world develops, new generations emerge, such as Generation Novel. Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba, a Hewlett Packard Enterprise company, tells us about Gen N and their impact on digital experiences.   The impact of the...


Ten Hot Consumer Trends 2030 – The hybrid mall 

In the digital world, experiences are everything. Soon, consumers could enjoy global experiences, interactions and social connections in a networked physical setting without leaving home, according to Ericsson’s Ten Hot Consumer Trends. The report reveals what else consumers could expect...


IKEA: Taste the Future 

IKEA is inviting ‘people with imagination’ for a job interview over experimental 3D-printed meatballs as part of a new data and technology recruitment campaign. During 2022 the brand will open more than 150 technology and innovation roles across Europe. We spoke to Karen Rivoire,...


Duolingo’s Director for Europe on marketing in the modern age

All organisations need a strong social media and marketing strategy to compete in the modern age. Colin Watkins, Country Manager for France and the UK, and Director of Marketing for Europe at Duolingo, speaks to us about how he’s grown the app’s presence in Europe through...


Building technology with critical mass – the value of communities

Businesses can benefit by looking outwards with a collaborative, cooperative mindset. Bob Davis, CMO at Plutora, offers insight into the growth of the technology and how this is directly affecting the value of businesses and their communities. Taking a technology solution from obscurity to...


How APIs are delivering on technology modernisation

The modern CIO is constantly looking for new opportunities to drive the organisation forward. Joel Reid, UK&I VP/General Manager, Axway, tells us why companies should be utilising Application Programming Interfaces (APIs) in order to move forward faster. In the face of the ongoing adversity...


Government agencies can prevent cyberattacks through good cybersecurity hygiene and employee education

In the post-pandemic climate, most governments have had to adapt and digitalise. However, this has led to an onslaught of cyberattacks. Wissam Saadeddine, Senior Manager – MENA at Infoblox, provides insight into how governing agencies can battle these threats and changes. While working in...


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