Creating a customer lifecycle
Building relationships with customers should be a circular and continually beneficial experience for all parties – we need to focus on the journey rather than the destination. It’s about creating a...
Customer Experience
Nearly half of marketers say demographic data is losing its value
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional...
Peak District hotel provides peak digital journey
Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first,...
All about experience: why enhanced CX and EX need OX
Customer experience and employee experience have become strategic priorities for companies. And Sahem Azzam, VP Middle East & Africa, Orange Business, believes that the next focus should be on operational...
New research highlights transformation of B2B marketing in US and Europe
Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to...
The importance of CRM implementation strategy for the growth of SMEs
Keeping your customers happy is the top priority for SMEs. And one way to do this is by using customer relationship management software. Before using this important technology, SMEs need to have a clear understanding...
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