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Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with strategy first will always be the most effective way to meet the audience’s...


Do you measure up to the expectations of ‘never normal’ customers?

The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van Belleghem, an award-winning author, keynote speaker and world-leading expert in...


Potential lifelines for businesses in 2024 as workplace turbulence is set to continue

A new year is nearly upon us. There is no denying that 2023 has been a difficult year for businesses due to many different factors and it looks set to continue into the new year. Three experts share their views on where they see businesses being able to grow, ranging from AI, transforming offices...


Want to build brand loyalty? Share your voice

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an emotional connection with customers. Paula Thomas, Founder and CEO of podcast,...


What are the benefits of work? An alternative perspective

For some, work is just a means to an end. It helps pay the bills and helps people to live the life they want to in their free time. But does it need to be this way? Could the benefits of work be reframed so employees engage in their day-to-day job? Taz Rajabali, Founder and […]


Global revenues from alternative proteins projected to surpass US$290 billion

Climate change is the top of many businesses’ agendas and one area where improvements could be made is with regards to food ecosystems. The alternative protein market has emerged as a frontrunner to help create a more sustainable global food system. Ali Al Suhail, Associate at DAI...


The comprehensive DNA test empowering users to optimise health and well-being

People are enhancing their health and well-being through understanding their DNA. Bio-Synergy’s DNA test aims to support users in living a more fulfilling life by gaining insights from their genetic makeup. The testing kit offers over 300 health reports from 1,000 analysed genetic markers...


Businesses advised how to ensure AI is being used safely

UK business leaders have been urged to follow five key tokens of advice before they implement any new Artificial Intelligence (AI) programs or technologies within their organisations. Patrick Wake, Group Director of Information Security at FDM Group, whose mission is to bring people and...


Editor’s Question: How can executives use social media more effectively?

Love it or hate it, social media has the power to grow your business. But for some, it can seem like a daunting place, especially if you are representing your business. There may be questions about what you can/cannot say on social media and whether it ties in with your company’s ethos and...


Lessons from customer service: how automation and AI can support employee upskilling

Upskilling helps employees feel valued and will most likely help them progress along their career path. It boosts a company’s productivity and can expand its offering. Automation and AI can both support upskilling. Paul Milloy, Business Consultant at Intradiem, discusses how these...


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