Amplience, an AI content company, has announced that with the appointment of experienced leader and technologist, Anthony Lye as its new Chief Executive Officer, the company has significantly evolved its strategy by...
Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional...
Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to multiple factors r...
UK marketers are fully embracing the opportunities afforded by Generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets...
As companies grow and expand, customer experience decidedly becomes a top focus of company operations. One bad experience with your business can result in client dissatisfaction, create a negative customer experience...
Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform,...
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