Customer Experience

Editor’s Question: How have customers’ expectations changed within the l...

Dave O’Flanagan, Chief Product Officer of Sitecore explains how customers’ expectations have sky-rocketed during the pandemic and how companies can meet these expectations. Customer expectations are always...

Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility...

Aosom sees business growth through ManoMano partnership

Aosom sells a range of home, garden, pet and car accessories across six individual brands. It has gone from strength to strength after launching on the marketplace, ManoMano, which has over four million products in...

Editor’s Question: How have customers’ expectations changed...

Peter Galvin, Chief Strategy & Marketing Officer for Digital Security Solutions at Entrust, explains how customers’ expectations have changed within the last 18 months and how Entrust has addressed this...

Why is marketing a dirty word in the construction industry?

“My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word-of-mouth referrals and tender opportunities. I don’t need to market my business.” These are...

COVID triggers changes in payments habits among over eight in ten consumers

More than eight in ten consumers (86%) say that their payments habits have changed since the start of the pandemic, with 59% trying a new payment method for the first time – a number which rises to 77% among the...

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