Navigating a successful rebrand
A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top...
Customer Experience
On a rebranding journey? Be focused, relentless and throw away the B2B...
Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a...
Try that on for size: How a global pandemic impacted the future of retail
The global pandemic prompted a rapid acceleration of Digital Transformation built on identity security, with aims to win the loyalty of a new generation of shoppers. Emma Maslen, VP and General Manager, EMEA &...
The value of virtual
We would all love to believe that come the summer, our lives will go back to pre-COVID ways, with us heading straight back to live events, conferences, packed sports games and full arena shows. In reality, this past...
How the Asia-Pacific banking sector can be driven by improved customer...
Singapore-based Eugene Chng, AVP for Asia, Hyland, tells us banking and finance organizations can march boldly into the future with a clear customer experience and content strategy. As organizations across the...
Logitech G named Official Peripherals Partner for CLG Red
CLG, a top-tier North American esports organisation, and Logitech G, a leading innovator in gaming technologies and gear, have announced a multi-year partnership that names Logitech G the Official Peripherals Partner...
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