Sales & Marketing

Shaping the future of global marketing with AI-powered personalisation

Epsilon is a global advertising and marketing technology company positioned at the centre of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first party data to activate...

Return to sender? Only if it’s convenient

Commerce protection provider, Signifyd, unveiled its latest data on European consumer return trends, revealing a crucial consideration for retailers in today’s evolving economic landscape. The research,...

Post-purchase – the new marketing channel

One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...

Only one in ten marketers is using AI for personalisation

Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading...

Majority of advertisers blast ‘ridiculous’ reliance upon paper, says research

Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this...

Make way for multichannel: research heralds an end to email-only outreach

Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...

Browse our latest issue

Intelligent CXO

View Magazine Archive