Sales & Marketing

Growing brands that stand out in our ever-changing world

Kantar is a leading data and analytics consultancy that helps advertisers, publishers and retailers make informed decisions through consumer insights. Its Marketing Trends 2025report provides a comprehensive look at...

How mobile apps are changing the game for fans

Mobile apps add so much to a sports fan’s enjoyment of the game, whether they are at home or in the stadium. Steve Tan, Vice President and General Manager EMEA/APAC at Airship, outlines how sports marketers can make t...

Non-gaming ad spend increases 48% year-on-year

AppsFlyer, a global leader in marketing measurement, attribution and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend...

Agentic era gives birth to a new branding paradigm

Amdocs, a leading provider of software and services to communications and media companies, has released a global study, Rethinking Brand and Customer Experience in the Agentic Era, commissioned by Amdocs in...

Oxylabs reveals manipulative pricing trends during major shopping events

Many consumers believe they are scoring a great deal during Black Friday, Cyber Monday or other major shopping events – but are they? A new study from Oxylabs, a leading provider of web intelligence solutions, reveals t...

How to get clients to sign up for multi-year deals

The norm for the enterprise space is to sign up clients for a 12-month deal. But what if you want to ensure your clients stick around longer? Sascha Ploebst, SVP of Sales at Storyblok, explores how vendors can get...

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