One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...
Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading...
Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this...
Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...
Litera offers marketing and business development solutions purpose-built for law firms. The American company is the result of more than 25 years of experience delivering innovative document technology solutions to...
2023 has been a year filled with unprecedented challenges affecting every industry, including IT, technology and telecoms, with the cost of living crisis remaining a prominent concern. Businesses across the sector...
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