Strategy

Gartner survey reveals over half of CIOs plan to increase full-time employees...

Fifty-five percent of CIOs plan to increase their total number of full-time employees (FTEs) in IT across the course of 2021, according to a recent survey from Gartner. They will predominantly focus staffing growth in...

Four areas Middle East companies should look to restart, reinvent and renew

It’s clear that we will continue to feel the long-lasting impact of the pandemic on global economics for the majority of 2021, but it’s not all doom and gloom. Instead, it is a great time to restart and...

Navigating a successful rebrand

A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top...

On a rebranding journey? Be focused, relentless and throw away the B2B...

Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a...

Your business may not exist if you are not in the cloud

A holistic cloud strategy is now a fundamental component of business strategy. Leaders ultimately need to understand how to leverage the latest technology innovations in the cloud to deliver on their business strategy...

Investing in tomorrow by optimising today

During these trying economic times, businesses have been forced to make tough decisions about where to focus their limited resources. Paul Hooper, CEO of Gigamon, believes that companies should invest in their Digital...

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