In the e-commerce industry, where brands vie for attention in a digital space, packaging often serves as the first physical touchpoint between the brand and the customer. Thoughtful packaging design has the potential...
A new year is fast approaching. 2024 has been a difficult one for businesses with geopolitical tensions, rising prices and many changes to contend with in the workplace. Businesses have still managed to grow, even...
It’s clear that employee engagement is a crucial part of an organisation. Without fully engaged and happy employees, the company is going to suffer. If employees are happy then they are usually loyal and will do their b...
The gender pay gap has regressed for the first time since 2013. This Equal Pay Day, three experts weigh in on how organisations can take positive action. Since mandatory gender pay gap reporting began in 2017, we’ve s...
C-suite executives must continuously find ways to amplify brand engagement and drive sustained business growth. Juliette Aiken, CMO at Dotdigital, discusses how customer data, email and SMS marketing and AI tools...
Advertisers have such a vast array of choice when it comes to choosing a media platform to promote their brand on. It takes a lot of research and consideration to choose where to best spend their marketing budget....
A Lynchpin Media Brand