RedCloud, a company building intelligent infrastructure for global trade, has signed a five-year licensing agreement up to US$30 million to deploy its RAID (Realtime AI for Distribution) engine in the Kingdom of Saudi Arabia, targeting one of the world’s most critical and complex FMCG markets at a time when global supply chains are under increasing pressure from fragmentation, volatility and shifting trade flows.
Structured at US$6 million per year, based on revenues generated by RAID within Saudi Arabia, the agreement supports the development and rollout of RAID across Saudi Arabia’s US$68 billion FMCG market, targeting systemic inefficiencies in how goods are bought, distributed and sold.
Saudi Arabia represents one of the most dynamic and structurally complex FMCG markets globally, where fragmented supply chains and limited real-time visibility continue to distort demand and inventory. RedCloud estimates this has created a nearly US$9.4 billion inventory imbalance across the Kingdom, driven not by lack of data, but by the inability to act on it at speed and scale.
This agreement will operationalise RedCloud’s joint venture strategy in the region, aiming to combine local market infrastructure with RAID’s developing AI-driven intelligence layer to enable real-time, data-led decision-making across supply chains.
The partnership is aligned with Saudi Arabia’s Vision 2030 agenda, supporting the development of a more efficient, digitally enabled and self-sustaining economy
