Snap’s AR Ramadan Mall is back bigger and better than ever, building on its journey as a recurring seasonal experience on the platform. First introduced as an AR-led experiment in digital discovery, the AR Ramadan Mall has steadily evolved year after year, in response to how audiences across the region engage with brands during Ramadan.
Over the past five years, the AR Ramadan Mall has flourished in terms of scale and sophistication. Its early editions focused on introducing immersive product discovery through AR, laying the foundation for a new way for Snapchatters to browse and engage. As user behaviour matured, so did the experience. By 2023, the AR Ramadan Mall reached 12 million shoppers, reflecting the shift toward more social and shared forms of discovery. This momentum continued through 2024 and 2025, reaching 16.8 million shoppers and driving a 30% increase in engagement time, as users spent longer exploring increasingly immersive environments inspired by regional cultural aesthetics.
For its fifth season, the AR Ramadan Mall introduces its most significant evolution to date. No longer structured as a single virtual mall, the 2026 edition offers five distinct, vertical-led districts under one umbrella for the first time. This shift reflects how the AR Ramadan Mall has evolved beyond a singular format, taking into consideration the insights gathered over five seasons.
The introduction of purpose-built districts allows each category to exist within its own dedicated AR space, reinforcing a more focused and contextual approach to brand engagement and reflecting how the AR Ramadan Mall has continued to refine its format over time.
