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GMG opens corporate office in Singapore to facilitate its Southeast Asia expansion plans

GMG opens corporate office in Singapore to facilitate its Southeast Asia expansion plans

APACTop Stories

GMG, a global well-being company operating leading brands across sports, everyday goods, health and beauty, properties and logistics sectors, has marked a significant milestone in the company’s expansion strategy in Southeast Asia with its first office in Singapore. GMG has already opened 31 stores across Singapore, Malaysia and Indonesia since entering the SEA market in 2020. Currently, GMG has 16 stores under its operation in Singapore and aims to open more by next year especially two more of its home-grown brand, Sun & Sand Sports (SSS). 

In May this year, SSS, a GMG flagship brand and the Middle East’s largest sports retailer, established its presence in Southeast Asia (SEA) through its first store in Singapore. The company plans to open 11 SSS stores across the Southeast Asian market, including Singapore and Malaysia, in the next 36 months. This expansion aligns with GMG’s overall business strategy to capitalise on the Asian market’s potential and to establish a strong presence for the sports retail sector in key international markets. GMG’s commitment to creating a fun and engaging customer experience remains at the forefront of its efforts. 

GMG’s CEO, Mohammad A. Baker, said: “Asia has become the world’s consumption growth engine, and through our Singapore office, we aim to bring added value and best-in-class products and services to our customers in this region. The opening of this office symbolises our commitment to delivering unparalleled experiences and services to customers in Southeast Asia, setting new industry standards and pushing the boundaries.”

As part of its ambitious growth plans in Southeast Asia, GMG aims to open 100 new stores by 2025. Additionally, the company plans to grow its workforce by over 40% by the end of this fiscal year, achieved through proactive recruitment of local talent to support strategic growth markets.

“The region is currently experiencing rapid growth, driven by its young demographics, increasing spending power and digitally savvy consumers. In particular, the sports and outdoor segment is projected to reach US$38.75 billion in 2023, according to Statista. The new office will serve as a hub for GMG’s operations in Southeast Asia, facilitating strategic initiatives and collaborations in the region,” said Carl Masterman, President – Sports at GMG.

In December 2020, GMG acquired RSH, one of Southeast Asia’s largest multi-brand sports retailers, establishing its footprint strategically in international markets with a potential customer base of up to 700 million people.

The GMG Sports division comprises a diversified portfolio of homegrown concepts and international powerhouse brands such as Nike, Columbia, Jordan, The North Face, Timberland, Vans and more. GMG Sports’ successful homegrown concepts include Sun & Sand Sports, Dropkick, Nu Athlete, Pedaliere and Basketbolista.

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