Charlotte Boffey, UK Head of Services for Employment Hero, explains below how keeping up-to-date with workplace trends helps to create a happier workplace.
Let’s face it, so much of our day-to-day lives revolves around what’s happening on social media. Particularly when it comes to cultural themes and hot topics, which typically blossom from some sort of online trend.
Workplace culture is no exception. Especially with the financial challenges of 2023, young employees are turning to social media, and TikTok in particular, as an outlet to express their needs when it comes to work.
You may be familiar with some ‘trends’ or buzzwords that originated on TikTok, such as ‘quiet quitting’ (engaging in only the minimum requirements of your job), ‘rage applying’ (applying to multiple jobs because you’re unsatisfied with your current one), or ‘career cushioning’ (pursuing new job opportunities while staying with your current employer).
These aren’t necessarily new concepts, but some of them are being labelled in a new way in the context of social media. People engage with content that’s relatable, so they turn to social platforms for stories, insight and advice about how to maintain a happy work life, or seek new jobs that will give them one.
Trends on apps like TikTok come and go very quickly, but awareness of significant themes can help business leaders understand what employees want from their employer. There is no need to sacrifice company values to suit every need of an unsatisfied employee, but by demonstrating awareness, business leaders and HR can show how they are able to provide the working life that many people are seeking.
Here are just some of the ways you can show that you are listening to your employees and adapting to their needs.
Champion learning and development opportunities
Demonstrating the value of professional development is an essential part of creating a high performing team. By providing learning opportunities for your team within their roles, you can show that you not only care about company growth, but also the individual growth of each employee.
Setting up practices like training, workshops, goal setting and celebrating milestones will keep your employees engaged.
Foster a healthy work/life balance – and lead by example
In addition to flexible working policies, encouraging a company culture with a healthy work/life balance is vital in retaining happy employees. It’s important to communicate to your employees, especially if you offer asynchronous working, that you do not expect them to be working long hours outside of those outlined in their contract.
Encourage constant communication and feedback
Happy employees are engaged employees, and engaged employees don’t often jump ship without warning. That said, even happy employees might have worries over job security. Scheduling regular meetings or 1:1s, providing coaching sessions, and asking your employees for feedback through engagement surveys are all essential.
It’s important for business leaders, HR professionals and people managers to be aware of what the younger working generation are saying and doing on social media and how this is informing workplace culture.
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