Unilever brand, Lifebuoy, a hygiene soap brand, has announced a multi-year partnership with The O2 as once more, the world’s most popular music, entertainment and leisure venue opens up for live events. The new partnership, brokered by AEG Global Partnerships, will see Lifebuoy as the ‘Official Hand Sanitiser Partner’ to The O2 arena and surrounding leisure space.
With live events being put on hold for over a year now, research demonstrates that consumers are keen to experience live events, but with the reassurance of enhanced health and safety protocols. Research conducted by The O2 shows that 75% of customers cite hand sanitiser stations as the most important safety measure they would like to see implemented at the venue.
As well as public safety messages to remind guests to regularly sanitise their hands, Lifebuoy-branded dispensers will be stationed throughout both the arena and venue to make it easy for visitors, staff and artists to sanitise their hands as they enter and leave. The partnership will also include branding across the venue, as well as pop-up sanitiser/ brand activations offering visitors positive experiences and inspiring confidence in coming to visit the venue.
Benoit Roger-Machart, Managing Director, Lifebuoy UK and Ireland, said: “By supporting The O2 and its guests with our state-of-the art dispensers we’re able to provide people with the reassurance they need to get back to the excitement of live events and concerts.”
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