Research

Sitecore report shows consumers expect to engage brands in new virtual...

A report from Sitecore reveals how US consumers will shop, share and engage with brands in virtual environments such as the Metaverse. Although the technology is still evolving, the Metaverse is a new frontier for...

Software is eating away at enterprise budgets, but it doesn’t have to be this w...

Nexthink, a leader in Digital Employee Experience (DEX) management, has revealed a new study, IT’s Big, Expensive, Software Experience Problems which reveals the startling lack of understanding IT has around...

Forrester releases 2023 predictions for North American businesses 

According to Forrester’s  2023 predictions, trust will be at the forefront of organisations’ business operations in the year ahead as business and technology leaders focus on prioritising long-term...

Misalignment of sales and marketing reduces revenue 

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...

Survey shows organisations’ AI capabilities lag far behind ambitions 

Fivetran, a global leader in modern data integration, has announced the results of a survey which shows that while 87% of organisations consider Artificial Intelligence (AI) vital to their business survival, 86% say...

Underinvestment in ‘frontline’ managers will lead to a mental health crisis in emp...

According to a recent WorkNest poll, almost eight in 10 (79%) employers and HR professionals have not provided line managers with training to support employees with their mental health and well-being. This is despite...

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