Business Strategy

Product is key to business growth, so why do so many businesses get it wrong?

With more than one in 10 product leaders admitting less than 10% of their company’s innovation leads to product launch, there is a need for companies to change. CJ Daniel-Nield, Founder of digital product...

Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...

Why embrace adventure challenges in your business plans?

With hybrid work a standard practice for many companies, time with colleagues becomes limited. Team building exercises seem more important than ever for colleagues to be able to see each other and get to know each...

Half of all new businesses fail within three years of opening 

New analysis from Experian reveals the difficulty new businesses have in establishing themselves as successful, on-going enterprises.  Around 4% of new businesses have ceased trading by the end of the first year...

Elementsuite shapes the future of HR with cutting-edge AI-powered software...

Elementsuite, a leader in employee-centric SaaS HR and Workforce Management, has formally announced the launch of Ella. Ella is a comprehensive Artificial Intelligence toolset designed to revolutionize HR software and...

Editor’s Question: How can executives use social media more...

Love it or hate it, social media has the power to grow your business. But for some, it can seem like a daunting place, especially if you are representing your business. There may be questions about what you can/cannot...

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