YOUGotaGift, a leading digital marketplace of digital multi-brand gift cards in the Middle East, has significantly reduced its cloud infrastructure carbon emissions. In October 2022, the company’s emissions were...
In the face of challenges such as labour shortages, disruptions in the supply chain, economic fluctuations and the imperative to sustain profitability, organisations within the construction industry need to adopt...
With more than one in 10 product leaders admitting less than 10% of their company’s innovation leads to product launch, there is a need for companies to change. CJ Daniel-Nield, Founder of digital product...
Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the...
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
From the pillars of a healthy digital trust system to the best approach for organisations to build this system with customers, partners and stakeholders, James Bowman, Senior Director of Security Governance and...
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