Reboot successfully implements the 4-day week

Reboot successfully implements the 4-day week

An Icelandic study proving that a four-day week was not only viable, but actually beneficial in terms of productivity as well as mental health, has been heralded as an ‘overwhelming success’.

This inspired digital marketing agency, Reboot Digital PR, to take the leap and offer all employees at its creative agency the chance to work a four-day week after a 702% increase in results and output across the entire company over the last year.

Working hours will remain the same – employees do not work more hours Monday to Thursday, salaries will not change, holidays and sick leave are not impacted, flexible working options remain in place and success will be monitored.

Shai Aharony, MD, Reboot Digital PR, said the move will drastically benefit employees’ health and wellbeing while enhancing overall productivity. He added: “While a four-day week is not viable for some businesses, we’re fortunate to work in a creative and forward-thinking industry and I believe other agencies will also follow this concept, as we’re very much used to adapting quickly, ensuring accommodating this change was an easy one.”

Reboot aims to measure employee performance week on week, utilising inhouse KPIs. Four-day trial results will be compared to results from January 2021 until the trial ends. 

Productivity will be assessed through the number of high and medium level metrics such as creative output, employee wellbeing, absence and client performance results.

Anonymous employee surveys will be carried out at several opportunities, as well as quarterly feedback surveys for a more general overview.

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