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ServiceNow opens new Middle East and Africa office in Dubai

ServiceNow opens new Middle East and Africa office in Dubai

Middle EastSuccess StoriesTop Stories

ServiceNow, a leading digital workflow company that makes work, work better for people, has announced the opening of a new office in Dubai Internet City (DIC), Dubai. The company’s expansion is fuelled by its industry strength as a platform company of choice for digital businesses. Its flagship modern enterprise workflow solution is designed to unlock optimal productivity and deliver exceptional employee and customer experiences.

In 2020, ServiceNow reinforced its global credentials as a market leader, significantly beating expectations. Last year, the company surpassed US$4.5 billion in total revenues and it is now establishing strong momentum for 2021 with US$1,293 million in subscription revenues for Q1, a 30% year on year growth.

Mark Ackerman, Area Vice President for the Middle East and Africa (MEA) at ServiceNow, sees 2021 as a pivotal time for the region. The wave of Digital Transformation spurred by the Coronavirus pandemic has led to a trend among regional enterprises of reducing complexity, increasing agility, cutting costs and delivering stronger governance and compliance. Regional organisations are switching to platform architectures to achieve these goals.

According to the December 2020 IDC META CIO DX survey, 57% of CIOs considered workflow management applications a priority for the future of work, and 45% prioritised the enhancement of customer journeys.

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