IsWhere partners with Huawei Cloud to launch a self-service digital marketing platform to help brick-and-mortar retailers in Singapore scale and grow.
Singapore-headquartered IsWhere has partnered with global ICT leader Huawei to officially launch a self-service digital marketing platform to help brick-and-mortar merchants attract new consumers.
A year of COVID-19 lockdowns have found merchants in Singapore struggling to cope with transforming their businesses. Using IsWhere‘s location-based mobile technology and powered by Huawei Cloud, the platform empowers brick-and-mortar merchants to boost their customer relationship management (CRM), publishing a variety of product advertisements and promotions that will help them instantly reach consumers who are in the vicinity through their mobile devices.
Nicholas Ma, Chief Executive Officer of Huawei International, said: “The Huawei-IsWhere partnership supports the rapid digitalization of retail business and consumer marketing to help retailers rebuild and grow their businesses. Today, more than ever, we are working closely with our partners to ensure that their customers are able to transform and scale their business during these challenging times.”
The integration of Huawei Cloud’s AI engine with IsWhere’s platform allows merchants to profile consumer behaviour and provide recommendations for food, shopping, retail services and attractions that are in the vicinity. Through its GPS application, merchants can locate customers within a few kilometers of their store and communicate with them 24/7 using a real-time machine translation that helps to translate text from source to target languages running on Huawei Cloud.