The continued growth in online shopping means brands are more under pressure than ever to provide sleek digital experiences. So, what should companies look to improve and invest in with regards to customer experience...
Marks & Spencer India has announced its revamped loyalty programme, ‘Sparks’, as part of the global rollout of the international loyalty programme. Launching across India and 25 targeted...
Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...
Salesforce, a global leader in customer relationship management, has released its eighth annual State of Marketing report. In the report, UAE marketers say their work provides increasing value despite macroeconomic...
Mindtree, a global technology services and Digital Transformation company, has announced that it has enabled Currys, a leading retailer of technology products and services, to deliver a connected and highly...
Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...
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