Customer Experience

How Hootsuite is navigating the wild world of social 

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy...

Cisco’s customer journey 

Zarina Pasalic, Director of Digital Customer and Partner Experience EMEA at Cisco, speaks to us about optimising the customer journey, streamlining the digital experience and bringing diversity into the...

Heyday by Hootsuite ensures smooth CX with social media integrations for...

Heyday by Hootsuite, a leading conversational AI platform, has announced it has integrated Instagram Direct Messages and Facebook Messenger within its powerful e-commerce Shopify chatbot app, creating new...

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

Consumers are still shopping at small businesses despite costs 

Consumers are still shopping at small businesses despite the cost-of-living increases, new research by GoCompare has revealed.  A recent poll by the insurance comparison site found that over three-quarters...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite...

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