Customer Experience

Evolving European customer service landscape revealed in latest report

A new report by the ECCCSE (European Contact Centre & Customer Service Exchange) and CCMA (Call Centre Management Association) reveals the changing customer service landscape across six of the largest markets in...

Creating a customer lifecycle

Building relationships with customers should be a circular and continually beneficial experience for all parties – we need to focus on the journey rather than the destination. It’s about creating a...

Nearly half of marketers say demographic data is losing its value

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, a customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional...

Peak District hotel provides peak digital journey

Wildhive Callow Hall is providing the ultimate customer experience courtesy of its partnership with onejourney. The ‘back to nature’ luxury hotel wanted to excite its guests’ with a digital-first,...

All about experience: why enhanced CX and EX need OX

Customer experience and employee experience have become strategic priorities for companies. And Sahem Azzam, VP Middle East & Africa, Orange Business, believes that the next focus should be on operational...

New research highlights transformation of B2B marketing in US and Europe

Business-to-business (B2B) marketing is undergoing rapid transformation, reports Winterberry Group in its newest whitepaper, Outlook for B2B Marketing – A Market in Transformation. This is attributable to...

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