Customer Experience

How to guarantee brand loyalty from consumers

Businesses around the world are dependent on their clientele and establishing a good customer base. Once, that has been developed, however, another question arises: how do businesses guarantee brand loyalty from their...

Vast empathy rises at work signal problems for brands struggling to emulate connect...

A new study  from  Genesys, a global cloud leader in customer experience orchestration, reveals British workplaces have become intrinsically more empathetic during the pandemic, but brands...

Sana Commerce finds e-commerce sites failing B2B buyers

B2B suppliers are failing buyers, new research has found, with 52% of e-commerce sites not fully meeting expectations. The survey, conducted by Sapio Research on behalf of Sana Commerce, found...

Hermes UK CEO on understanding the customer experience

Hermes is the largest dedicated parcel carrier in the UK, delivering more than 650 million parcels on behalf of 80% of the UK’s top retailers. Over the last five years, CEO, Martijn De Lange, has overseen the...

Saleforce predicts higher prices this holiday season

Salesforce has announced new consumer insights and predictions for the 2021 holiday shopping season. While online sales growth is expected to be moderate compared to last year’s historic 50% surge and more in...

The importance of brand loyalty and customer engagement

For businesses to succeed, they must establish a loyal customer base. It’s harder than it sounds, companies that have spent years building a strong cliental can lose them all overnight. So, while it’s...

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