Customer Experience

Want to build brand loyalty? Share your voice

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an...

To DM, or not to DM? Brands need to earn their place in a customer’s inner c...

A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be...

Businesses are paying just 76p to attract potential customers onto their...

As businesses across the world engage in the ‘battle of the eyeballs’ to win more customers, research conducted by a leading digital marketing agency has revealed that some companies are paying as little...

Driving change: the shift from CRM to CX

Customers demand more from brands than ever before. Businesses need to provide a unified experience across all engagements, starting from the very first time an individual encounters a brand. Suvish Viswanathan,...

Davies’ journey from traditional tools with Clarity 

Sean Keane, Director of Business Consulting at Davies explains how using ‘Clarity by Davies’ to develop a ‘digital twin’ of operations has helped accelerate business transformation. This has...

South African financial institutions adopt omnichannel strategies to retain...

Dean Baker, Industry Team Lead: BFSI Southern & East Africa at Infobip, explains below how financial institutions in South Africa are redefining customer experience. While digital banking has gained widespread...

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