Customer Experience

Navigating the digital marketing landscape: strategy first, MarTech second

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...

Almost half of marketers invest in experimentation to drive revenue during...

Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research...

Do you measure up to the expectations of ‘never normal’ customers?

The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...

Top five reasons for you to start livestreaming

Every day we all use a variety of media and everyone will have their preferred form, whether it be browsing the web, watching TV or flicking through a newspaper. Online videos have undoubtedly increased exponentially...

Want to build brand loyalty? Share your voice

Customer loyalty will naturally help companies boost their profits. But how do businesses make sure their customers keep coming back? Using the power of the human voice through podcasts is one way to create an...

To DM, or not to DM? Brands need to earn their place in a customer’s inner c...

A strong brand needs a strong brand personality. So how can your brand’s personality come across when getting in touch with your customers? Twilio’s research reveals the hurdles brands must overcome to be...

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