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Customer Experience

Editor’s Question: What are your top tips for marketing a company?

Three experts offer their top tips on how to market a company. Paul Wright, Managing Director UK, FR, ME and Turkey at AppsFlyer With vaccines being rolled out across the UAE, businesses have started the work of rebuilding for the ‘new normal’. For many, this will include reclaiming...


Digital Out of Home advertising market could be worth over US$50 billion by 2026

New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the DOOH advertising market was estimated to be worth US$41.06 billion, but by 2026,...


Pandemic inspires new generation of compassionate leadership

Heralding the age of a more compassionate type of leader, almost eight in ten (76%) UK business leaders consider their employees to be friends, not just colleagues, with three quarters (74%) admitting they want their employees to like them, new research from global recruitment...


Matrix42 CEO on enabling a smart and secure digital workspace

Organisations around the world are now relying on digital tools to help them deliver positive experiences for both their employees and end users, particularly given the shift to remote working brought about by the COVID-19 pandemic. Here, Oliver Bendig, CEO, Matrix42, talks us through the...


Editor’s Question: How have customers’ expectations changed within the last 18 months?

Martin Taylor, Deputy CEO at Content Guru explains how customers’ expectations have changed in the last 18 months. Consumer behaviour is far from motionless – it’s a constantly shifting and evolving. Pre-pandemic, many businesses were already grappling with changing behaviours...


Leo Riders expands its electric scooter platform for hospitality providers into Greece

Leo Riders, a leading provider of electric scooter platforms for the hospitality industry, has announced that the company has signed revenue-sharing agreements with over 20 leading hotels in Athens, Greece. The hotels in Athens that will begin using Leo Rider’s electric scooter platform...


Editor’s Question: How have customers’ expectations changed within the last 18 months?

Dave O’Flanagan, Chief Product Officer of Sitecore explains how customers’ expectations have sky-rocketed during the pandemic and how companies can meet these expectations. Customer expectations are always evolving in real-time, but the pandemic really set things into high gear. In...


Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility online. The way we live, work and communicate has changed dramatically over the past...


Aosom sees business growth through ManoMano partnership

Aosom sells a range of home, garden, pet and car accessories across six individual brands. It has gone from strength to strength after launching on the marketplace, ManoMano, which has over four million products in six countries. Diego Castro, Account Manager at Aosom, explains how the...


Editor’s Question: How have customers’ expectations changed within the last 18 months?

Peter Galvin, Chief Strategy & Marketing Officer for Digital Security Solutions at Entrust, explains how customers’ expectations have changed within the last 18 months and how Entrust has addressed this change. Many businesses were already heading down the road toward Digital...


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