Customer Experience

E-commerce report: 64% of UK consumers favour personalised video chat demos

A recent survey conducted by Stellar Global, a leading innovator in virtual retail experiences, has shed light on the increasing significance of video chat in enhancing the way consumers engage with online...

Marketers and consumers report a shift towards practical and transactional...

Brands may have ‘over-corrected’ in their efforts to meet consumer demand for functional efficiency, according to Twilio’s Relationship Economy Report 2023. In fact, the research revealed that just...

Editor’s Question: How can executives use social media more...

Love it or hate it, social media has the power to grow your business. But for some, it can seem like a daunting place, especially if you are representing your business. There may be questions about what you can/cannot...

Immersive experiences: adapt or be left behind

Consumers’ attention spans are dwindling. According to one set of research, it is now shorter than a goldfish’s. Which is why marketers need to take a fresh look at how to capture an audience’s...

Consumers want brand relationships with benefits

Mobile app experience company, Airship, has released data from its latest annual global survey showing that consumers want to be wooed and are willing to share their personal details with their favourite brands: 77%...

National Customer Service Week 2023: delivering excellence across new...

Designed to celebrate great customer service and raise awareness of the vital role it plays in successful business practice, National Customer Service Week is an event that impacts every organisation. Claire Rowland,...

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