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Post-purchase – the new marketing channel

One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...

Only one in ten marketers is using AI for personalisation

Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading...

Mindware opens new training centre in Dubai to aid regional tech skills...

Mindware, one of the leading regional IT Value-Added Distributors in Middle East and Africa, announced the opening of a new training centre, situated in Dubai Silicon Oasis. The inception of the new centre has been...

How the power of AI can reinvent human productivity for greater cost...

AI isn’t replacing the majority of jobs because it isn’t as cost effective yet, according to an MIT study. But can we anticipate that changing in the future? AI/technology expert and author, Gerry...

Apple Developer Academy expands to Bali

This month, Apple announced it will open Indonesia’s fourth Apple Developer Academy in Bali, expanding on its investment to increase opportunities for developers, students and entrepreneurs looking to embark on...

AI safety: UK and US sign landmark agreement

At the start of last month, the UK and US signed a landmark deal to work together on testing advanced AI. The agreement says both countries will work together on developing ‘robust’ methods for evaluating...

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