Marketing Café 2024 – Where Marketers Meet
Marketing Café is a unique environment for marketing experts to connect, share ideas and learn from thought leaders in the industry in a cozy café style setting. Over freshly brewed coffee and baked...
Customer Experience
Over half of Brits believe broadband providers profit from baffling jargon
Two-thirds of Brits (63%) find the language used by broadband providers baffling, according to a new report by comparison site Broadband Genie. UK broadband customers were presented with a range of terms used by...
Poor profitability tracking in retail marketing risks the financial stability...
Less than a third (32%) of retail marketers are currently measuring the profitability of their digital marketing efforts, despite eight in ten (80%) stating the metric is an important KPI for them. This is risking the...
Navigating the digital marketing landscape: strategy first, MarTech second
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
Almost half of marketers invest in experimentation to drive revenue during...
Rather than cutting back, almost half of marketers (44%) are actively investing in experimentation as a direct response to the UK’s current economic slump. That’s according to new research...
Do you measure up to the expectations of ‘never normal’ customers?
The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...
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