Customer Experience

Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital...

Consumers are still shopping at small businesses despite costs 

Consumers are still shopping at small businesses despite the cost-of-living increases, new research by GoCompare has revealed.  A recent poll by the insurance comparison site found that over three-quarters...

Keeping compliant as Australia’s workforce defaults to digital 

Jeremy Paton, Team Engagement Solutions Lead, APAC, Avaya, examines how evolving consumer habits and expectations can affect the cybersecurity of businesses while staying compliant.  Australia’s appetite...

Securing customer loyalty with email and data

Guy Hanson, VP of Customer Engagement at Validity, speaks to Intelligent CXO about the importance of email channels and effective data management. He also tells us about how marketers must combine these elements to...

UAE consumers turning to mobile apps for finance and retail services

As businesses in the UAE double down on mobile apps in a bid to increase customer engagement and spending, they are seeing highly positive results for their efforts with the overall number of installs of mobile apps...

59% of marketers are confused by changing consumer priorities  

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic and this is...

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