Customer Experience

M&S India revamps its loyalty programme to merge with...

Marks & Spencer India has announced its revamped loyalty programme, ‘Sparks’, as part of the global rollout of the international loyalty programme. Launching across India and 25 targeted...

Misalignment of sales and marketing reduces revenue 

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key...

New Salesforce research finds UAE marketers determined despite...

Salesforce, a global leader in customer relationship management, has released its eighth annual State of Marketing report. In the report, UAE marketers say their work provides increasing value despite macroeconomic...

Currys and Mindtree to deliver connected omnichannel customer...

Mindtree, a global technology services and Digital Transformation company, has announced that it has enabled Currys, a leading retailer of technology products and services, to deliver a connected and highly...

Hootsuite unveils the top social media marketing trends for 2023

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this...

Square and Clearpay to support new British designers to launch e-commerce...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging...

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