The importance of networking in 2024
Walking into a networking event can be a daunting task, and when diaries get busy it is often the thing pushed to the bottom of the to-do list. As we have all become more accustomed to hybrid working, online...
Insights
The power of people: Get to Know Your Customers Day 2024
In the age of constant technological advancements, it can begin to feel like both the business landscape and how organisations interact with their customers is becoming entirely shaped by technology. From the...
How businesses can adapt to consumers’ changing digital needs
Consumers are increasingly expecting digital platforms that can not only locate information but offer them personalised and conversational responses. For businesses, this impending shift is significant, challenging...
Bridging the skills divide in times of tech-led change
Skills shortages have been a significant topic of conversation across specific industries and the economy for many years. But perhaps what is new, is the increasing pace of technological change. Mark Onisk, Chief...
Navigating the digital marketing landscape: strategy first, MarTech second
Just like the chicken and the egg scenario, there are two ways to approach digital marketing: MarTech solution first, or strategy first? Tom Ryan, CEO at marketing consultancy MarCloud, recognises that starting with...
Do you measure up to the expectations of ‘never normal’ customers?
The world is changing. Customers are changing. And businesses need to adapt to these constant changes which seem to be happening faster than ever before. So what does the new customer look like today? Steven Van...
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