Customer Experience

Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital...

Using behavioural data to enhance the customer experience 

Yali Sassoon, Co-founder at Snowplow, looks at how organisations can use behavioural data to create a more efficient customer service function and build predictive models to detect when consumers require human...

70% of Australian companies report increased customer turnover 

A new study finds Australian customers are leaving at extraordinary rates and most Australian companies are ill-prepared to counter this trend in the rebound from the pandemic. While 70% of Australian sales and...

Where do customers’ loyalty lie? 

Customer retention is becoming increasingly difficult as brands compete against each other. Ganga Ganapathi, VP Head – Marketing and Client Success, Epsilon APAC & MEA, EU provides further insight into where...

Innovations that will reshape business in Kenya in the future 

As global spending on Digital Transformation is projected to reach US$1.78 trillion in 2022, James Bayhack, Director, Sub-Saharan Africa at CM.com, looks at innovations that will reshape the business landscape in...

Sendlane creates comprehensive marketing automation suite 

Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has upgraded its suite of SMS/MMS campaign management tools. The new suite is tightly integrated with Sendlane’s...

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