Leading digital marketing agency, re:act, announced its acquisition of photographic and video production studio, Split Image, as the studio becomes part of the re:act Group. The strategic acquisition will help re:act support client campaigns that increasingly utilise both offline and online content.
re:act has worked with Split Image over the last two years on a variety of production and content briefs for clients. The ability to now shoot all content across on and offline will allow re:act to continue to work on TVCs, long and short form content, model shoots, product shoots and live content shoots in house.
Combined with re:act’s paid media, influencer contracting, content creator partnerships and community management services, the updated offering will help provide current and future clients with a full-service experience from creative ideation to execution. This will allow clients to work with an agency who can provide content that is built and designed for both on and offline, keeping digital at the forefront of it all.
As re:act’s first acquisition, it builds upon the agency’s exciting growth ambitions and comes following a wave of recent senior leadership hires.
Tom Stone, Managing Partner of the re:act Group, will now take direct responsibility for overseeing Split Image. This move is full circle for Tom who began his career at Unilever more than 10 years ago.
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