Elastic Path, a leading provider of e-commerce software for brands leveraging Composable Commerce to drive digital innovation with confidence, has introduced a Composable Commerce solution to simplify B2B commerce for branded manufacturers. The Pre-Composed Solution for B2B commerce is a business-ready solution providing a quick start to rapidly launch complex B2B experiences with advanced quoting, account management, complex catalogue support and role-based access.
Branded manufacturers that are focused on growing digital revenue often struggle with the complexity of activating B2B channels, including the need to integrate countless external systems and digitise core B2B processes, like quoting and account-based catalogues. As a result of this B2B complexity, many brands consider headless, API and microservices-based technologies for their flexibility but struggle to realise business value due to the risk and complexity of integrating multiple technologies into a complete solution.
With Composable Commerce, an approach that enables brands to bring their unique digital vision to life by leveraging multiple best-of-breed vendors composed together into a complete business-ready solution, brands no longer have to compromise between the rigid B2B commerce solutions of the past or taking on the risk of stitching together modern technologies. Furthermore, Pre-Composed Solutions, business-ready solutions pre-composed from Elastic Path commerce capabilities and third-party capabilities, provide the fastest way to leverage a Composable Commerce approach to grow digital revenue.
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