Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...
A good social media plan can make a huge difference to the success of SMEs. But where should companies focus their efforts? Based on social video content from thousands of global brands, Emplifi’s findings...
Litera offers marketing and business development solutions purpose-built for law firms. The American company is the result of more than 25 years of experience delivering innovative document technology solutions to...
2023 has been a year filled with unprecedented challenges affecting every industry, including IT, technology and telecoms, with the cost of living crisis remaining a prominent concern. Businesses across the sector...
Despite Google’s announcement that it will begin phasing out support for third party cookies in Chrome, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a...
Genesys, a global cloud leader in AI-powered experience orchestration, has entered into an agreement to acquire Radarr Technologies, a leading AI-based social and digital listening, analytics, and consumer engagement...
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