Business networking is an effective business tool for small businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and personally. With the rise in virtual networking, there are even more opportunities to meet local...

In 2023 firms need to sharpen their attention on marketing and advertising trends as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for...

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key confidence indicators and barriers to success.   The report –...

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...

Square and Clearpay has launched a programme for the British Fashion Council’s (BFC) young designers to help them establish their online storefronts. The programme empowers the best of Britain’s emerging designer talent to fast forward their business growth and generate more revenue...

As COVID-19 rapidly brought changes to the way we live and work, both consumers and brands were affected. Consumers changed the way that they made purchases and brands had to keep up, shifting the role of CMO. Tom Bianchi, Europe CMO, Acquia, speaks to Intelligent CXO about how the job has...

Hootsuite helps customers harness the power of social media to ignite their brand and business. Maggie Lower, Chief Marketing Officer at Hootsuite, speaks to us about this and how enterprises can alter their strategy to achieve success online, as well as the company’s own rebrand and key...

Heyday by Hootsuite, a leading conversational AI platform, has announced it has integrated Instagram Direct Messages and Facebook Messenger within its powerful e-commerce Shopify chatbot app, creating new opportunities for merchants to connect with their customers. Social media has evolved as a...

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just...

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic and this is causing concern over the future of the brands they represent.  The survey, which...