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How to guarantee brand loyalty from consumers

Businesses around the world are dependent on their clientele and establishing a good customer base. Once, that has been developed, however, another question arises: how do businesses guarantee brand loyalty from their consumers? Intelligent CXO spoke to four more experts from across industry...


Saleforce predicts higher prices this holiday season

Salesforce has announced new consumer insights and predictions for the 2021 holiday shopping season. While online sales growth is expected to be moderate compared to last year’s historic 50% surge and more in line with pre-pandemic growth trends, digital shopping habits formed during the...


Building loyalty is critical during times of COVID-19

The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at the peak of the lockdown measures, several European countries experienced a staggering 99% decrease in bookings on popular accommodation sites when compared to...


Editor’s Question: What are your top tips for marketing a company?

Three experts offer their top tips on how to market a company. Paul Wright, Managing Director UK, FR, ME and Turkey at AppsFlyer With vaccines being rolled out across the UAE, businesses have started the work of rebuilding for the ‘new normal’. For many, this will include reclaiming...


Digital Out of Home advertising market could be worth over US$50 billion by 2026

New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the DOOH advertising market was estimated to be worth US$41.06 billion, but by 2026,...


Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility online. The way we live, work and communicate has changed dramatically over the past...


Why is marketing a dirty word in the construction industry?

“My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word-of-mouth referrals and tender opportunities. I don’t need to market my business.” These are just some of the reasons construction companies, and especially small...


Lentini Design and Marketing is an approved supplier for the Super Bowl LVI Business Connect programme

Lentini Design and Marketing has been designated as an approved supplier of the Super Bowl LVI Business Connect programme. It is one of 225 local, diverse businesses in the Los Angeles area identified as a certified, experienced company approved to compete for contracts related to the...


Proximity announces strategic relationship with ITS Technology Group

Proximity Data Centres, a UK regional Edge colocation data centre provider, has announced a strategic marketing partnership with ITS, a leading UK wholesale provider of full fibre infrastructure. The partnership follows the announcement of a joint venture between ITS, the Liverpool City Region...


Half of B2B sales professionals saw their workloads increase during the pandemic, new survey reveals

Groove, a leading sales engagement platform for enterprises using Salesforce, has unveiled the results of a new industry survey examining the impact of remote work on B2B sales teams in the United States. The survey of 765 sales professionals found that the impact of COVID-19 has created...


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