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Marketing

Editor’s Question: What are your top tips for marketing a company?

Three experts offer their top tips on how to market a company. Paul Wright, Managing Director UK, FR, ME and Turkey at AppsFlyer With vaccines being rolled out across the UAE, businesses have started the work of rebuilding for the ‘new normal’. For many, this will include reclaiming...


Digital Out of Home advertising market could be worth over US$50 billion by 2026

New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the DOOH advertising market was estimated to be worth US$41.06 billion, but by 2026,...


Six digital strategies for increasing brand visibility

Businesses which embrace digital enjoy better business outcomes. Anastasiya Golovatenko, Account Director, Sherpa Communications, gives her top tips for businesses on how they can increase their brand visibility online. The way we live, work and communicate has changed dramatically over the past...


Why is marketing a dirty word in the construction industry?

“My business is just managing to stay afloat. I can’t afford marketing.” “I rely on word-of-mouth referrals and tender opportunities. I don’t need to market my business.” These are just some of the reasons construction companies, and especially small...


Lentini Design and Marketing is an approved supplier for the Super Bowl LVI Business Connect programme

Lentini Design and Marketing has been designated as an approved supplier of the Super Bowl LVI Business Connect programme. It is one of 225 local, diverse businesses in the Los Angeles area identified as a certified, experienced company approved to compete for contracts related to the...


Proximity announces strategic relationship with ITS Technology Group

Proximity Data Centres, a UK regional Edge colocation data centre provider, has announced a strategic marketing partnership with ITS, a leading UK wholesale provider of full fibre infrastructure. The partnership follows the announcement of a joint venture between ITS, the Liverpool City Region...


Half of B2B sales professionals saw their workloads increase during the pandemic, new survey reveals

Groove, a leading sales engagement platform for enterprises using Salesforce, has unveiled the results of a new industry survey examining the impact of remote work on B2B sales teams in the United States. The survey of 765 sales professionals found that the impact of COVID-19 has created...


Navigating a successful rebrand

A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top tips on the best way to move forward and how to identify the critical business...


On a rebranding journey? Be focused, relentless and throw away the B2B playbook

Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a result of change. He explains how to navigate the challenges on a rebranding...


Logitech G named Official Peripherals Partner for CLG Red

CLG, a top-tier North American esports organisation, and Logitech G, a leading innovator in gaming technologies and gear, have announced a multi-year partnership that names Logitech G the Official Peripherals Partner for CLG Red, which includes CLG’s CS:GO Team, and female players and...


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