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Marketers to rethink digital experiences to reach better outcomes 

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner. A Gartner survey of 725 B2B buyers found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just...


59% of marketers are confused by changing consumer priorities  

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic and this is causing concern over the future of the brands they represent.  The survey, which...


WalkMe appoints Adriel Sanchez as Chief Marketing Officer

WalkMe, a leading provider of digital adoption solutions, has announced the appointment of Adriel Sanchez as Chief Marketing Officer (CMO), reporting to CEO and Co-founder, Dan Adika. As CMO, Sanchez will lead the global marketing organisation to promote the WalkMe brand, including the...


Nine reasons to use quizzes for lead generation 

Riddle has announced the release of its Quiz Marketing Benchmarks Report – the first data-driven analysis about using online quizzes for marketing, data collection and audience engagement. Based on 3.3 billion data points from quizzes built with Riddle in 2021, the report gives marketers...


Hootsuite announces integration with TikTok 

Hootsuite, a global leader in social media management, has announced it has joined the Content Marketing speciality within TikTok’s Marketing Partner Programme, an initiative that makes it easier for marketers to scale their content on TikTok. As an official badged partner, Hootsuite...


80% of marketers rank customer satisfaction as top priority 

New research by Precis Digital, and leading global research company, Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what...


Why digital branding matters 

Successful branding is vital for any business. Christine Buck, VP, Product Marketing and Brand, Hootsuite, talks to Intelligent CXO about the importance of branding and the effects it can have on customer experience.   Branding today is much more than the logos, images and colours...


Wix and LegalZoom offer personalised solutions for small businesses to grow online 

Wix – a leading global SaaS platform – and LegalZoom – an industry leader in online business formation and a leading platform in legal, compliance and tax solutions – have announced a partnership to better help small business owners create, manage and grow...


Interactive experiences are the antidote to digital fatigue 

As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State of Digital Experiences report from ON24 reveals this fatigue does not apply to digital experiences like webinars, curated content and personalised experiences.  Over the...


Sendlane creates comprehensive marketing automation suite 

Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has upgraded its suite of SMS/MMS campaign management tools. The new suite is tightly integrated with Sendlane’s platform and includes a robust set of tools for coordinating, communicating and...


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