As companies grow and expand, customer experience decidedly becomes a top focus of company operations. One bad experience with your business can result in client dissatisfaction, create a negative customer experience and cost you a customer for life leading to decreased customer loyalty and a...

Enterprise sales teams are failing to convince 91% of prospects that the sales content they receive has been personalised to them. This is according to new research by Gong, a leading revenue intelligence platform, that shows that customers and prospects crave a personalised approach. In the...

Emplifi, a leading unified customer engagement platform, has released Meeting the Demands of the Modern Customer: A Deep Dive Into The Importance of Social Influence, a new study in collaboration with Harris Interactive offering insights into the power of ratings and reviews on purchasing...

QuMind sells a market research platform which provides consumer feedback to decision-makers quickly. It was founded in 1999 by the company’s CEO, Mark Ursell. He told Intelligent CXO about how the company’s offering has changed since it first started to meet the demand for faster...

With over 100 global offices, Reed wanted to make its marketing automation more effective. It needed to generate more leads and co-ordinate more efficiently with the sales team. Marketing Director, UK and EMEA, Reed, James Adams, explains how the recruitment company chose HubSpot to help it...

Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels, has announced research which reveals UK companies are losing a considerable sum of money each year due to poor website...

Business networking is an effective business tool for small businesses, providing a platform to meet like-minded individuals and build connections for growth and development, both professionally and personally. With the rise in virtual networking, there are even more opportunities to meet local...

In 2023 firms need to sharpen their attention on marketing and advertising trends as consumers grow more cautious about which brands they spend their time on. Dubai-based, Nested VFX, a post-production and visual effects studio, shares its projections in the marketing and advertising sector for...

Highspot has launched its new report titled European State of Sales and Marketing Alignment 2022. The whitepaper identifies trends and issues that impact alignment between sales and marketing teams by looking at key confidence indicators and barriers to success.   The report –...

Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite has announced the results of its seventh annual Social Trends...