Return to sender? Only if it’s convenient
Commerce protection provider, Signifyd, unveiled its latest data on European consumer return trends, revealing a crucial consideration for retailers in today’s evolving economic landscape. The research,...
Sales & Marketing
Post-purchase – the new marketing channel
One area where companies could invest in to improve sales is post-purchase campaigns. By keeping in touch with the buyer once the sale has gone through, businesses can not only leave a good impression but encourage...
Only one in ten marketers is using AI for personalisation
Despite ongoing advancements in Artificial Intelligence, only one in ten (13%) marketers has started using AI to produce personalised experiences for their customers. That’s according to research from leading digital e...
Majority of advertisers blast ‘ridiculous’ reliance upon paper, says research
Eighty-four percent of UK advertisers and media professionals consider their company’s overreliance on paper ‘ridiculous’, with 73% wanting their company to be more conscious about the impact this has on the envir...
Make way for multichannel: research heralds an end to email-only outreach
Lead rates from email-only outreach fell drastically last year, while those from multichannel continued to climb, according to new research from sales technology specialist, Sopro. A 22% drop in success rates for...
Celebrating gender equality and removing barriers for women in the legal...
Litera offers marketing and business development solutions purpose-built for law firms. The American company is the result of more than 25 years of experience delivering innovative document technology solutions to...
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