Navigating a successful rebrand
A rebrand can bring many opportunities for businesses, and it, of course, brings challenges. Having just navigated a successful rebrand, Kirsten Allegri Williams, Chief Marketing Officer (CMO), Optimizely, has top...
Sales & Marketing
On a rebranding journey? Be focused, relentless and throw away the B2B...
Rebranding naturally has to involve change and this can sometimes be hard to drive forward within a business. But Paul Stoddart, CMO at Epicor, said that many exceptional results in his career have only happened as a...
Logitech G named Official Peripherals Partner for CLG Red
CLG, a top-tier North American esports organisation, and Logitech G, a leading innovator in gaming technologies and gear, have announced a multi-year partnership that names Logitech G the Official Peripherals Partner...
WorkWave launches powerful new sales and marketing platform
WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, has announced the launch of WorkWave Marketing Sales Center, a powerful new sales and...
AppsFlyer committed to empowering ME marketers with mobile solutions
AppsFlyer, a global attribution leader, is furthering its commitment to the Middle East as it looks to support local marketers with the tools and data required to develop and execute effective mobile marketing...
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