Sales & Marketing

Advice to marketing leaders planning activities for 2022

Publicis Sapient has released its inaugural 2022 Retail Guide to Next report. The report highlights the key trends retail companies must focus on in the year ahead to transform their businesses into shopper-first organis...

How to guarantee brand loyalty from consumers

Businesses around the world are dependent on their clientele and establishing a good customer base. Once, that has been developed, however, another question arises: how do businesses guarantee brand loyalty from their...

Saleforce predicts higher prices this holiday season

Salesforce has announced new consumer insights and predictions for the 2021 holiday shopping season. While online sales growth is expected to be moderate compared to last year’s historic 50% surge and more in line w...

Building loyalty is critical during times of COVID-19

The COVID-19 pandemic has had a devastating impact on the global airline and hospitality sector. Deloitte research has found that at the peak of the lockdown measures, several European countries experienced a...

Editor’s Question: What are your top tips for marketing a company?

Three experts offer their top tips on how to market a company. Paul Wright, Managing Director UK, FR, ME and Turkey at AppsFlyer With vaccines being rolled out across the UAE, businesses have started the work of...

Digital Out of Home advertising market could be worth over US$50 billion by...

New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, the...

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