Customer Experience

Freshworks: The customer and authenticity

Freshworks makes it easy for businesses to provide an outstanding customer experience and, in the modern era, this is crucial to a company’s success. John Crossan, VP and General Manager of...

Advice to marketing leaders planning activities for 2022

Publicis Sapient has released its inaugural 2022 Retail Guide to Next report. The report highlights the key trends retail companies must focus on in the year ahead to transform...

CIO and CCO and CMO partnership vital to customer experience

Jason du Preez, Senior Vice President Asia Pacific, SugarCRM, discusses why the CIO, CCO and CMO partnership is essential to Digital Transformation and customer experience with the result of making CX as frictionless...

Zendesk finds customer experience maturity leads to business resilience,...

According to new research released by  Zendesk in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their customer experience (CX) over the past year are 10 times...

American Express VP on jumpstarting Canadian businesses

Small businesses were hit heavily by the pandemic and the effects of this are still ongoing as the economy begins to recover. Over the years, American Express has supported SMEs by relaunching its successful...

MAST Consulting Group launches RIAA

Mast Consulting, part of the MAST Consulting Group, has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app....

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