A new study finds Australian customers are leaving at extraordinary rates and most Australian companies are ill-prepared to counter this trend in the rebound from the pandemic. While 70% of Australian sales and...
Customer retention is becoming increasingly difficult as brands compete against each other. Ganga Ganapathi, VP Head – Marketing and Client Success, Epsilon APAC & MEA, EU provides further insight into where...
As global spending on Digital Transformation is projected to reach US$1.78 trillion in 2022, James Bayhack, Director, Sub-Saharan Africa at CM.com, looks at innovations that will reshape the business landscape in...
Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has upgraded its suite of SMS/MMS campaign management tools. The new suite is tightly integrated with Sendlane’s...
It’s important for businesses to understand the world of digital marketing. Joshua Maraney, CEO of Top Click Media tells us more about it. Worldwide spending on digital advertising...
White Label Loyalty is a Yorkshire-based company that specialises in designing tailor-made loyalty programmes for brands. Achille Traore, CEO, White Label Loyalty, talks to us about how the financial sector is growing...
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